1. Research -- know as much as you can about the company, the people and the business strategy. Use virtual and in person informational interviews; read, review and consume the company web site including their recent announcements

2. Results -- Develop key messages about how you will help the company achieve its business objectives.  Use examples of previous business situations where you have delivered relevant results to a project or task.

3. Relevance -- demonstrate that your skill set is directly relevant to the position by showing the hiring manager how you accomplished goals in a similar position or situation. -- Companies want employees that share relevance in work experience and expertise.
 
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